This report is for the staff, teams and services in Public Health Wales, and the wider public health system in Wales. It sets out the range of work which the BSU has undertaken over the last year, with a spotlight on some of our key activities. It acknowledges the partners who have worked with us, provides insight for those that are considering working with us and, reflects on our impact as well as delivery.
This interactive workbook builds on the ‘SCALE’ framework, first introduced by the Behavioural Science Unit in 2023. The workbook includes a number of activities, designed to help guide you through the process of developing a piece of communication using behavioural science.
This report highlights key themes to progress including relationship-building, capability development, and the practical application of behavioural science in policy and practice. As a crucial approach to improving health outcomes and reducing inequalities, behavioural science can help optimise policy, services and communications to support delivery of the Public Health Wales Long Term Strategy. This realist ripple effects evaluation provides key recommendations to drive continued impact.
An interactive tool to help you take a behaviourally informed approach when designing your communications