Most decisions in policy, service or communications development are made by people who are not behavioural science experts, and they do not need to be. However, behavioural science can add value to the efforts of nearly all practitioners and policy makers – supporting that development is a major goal for the Unit. Developing an understanding of the basic principles of behavioural science and how to enable its application within a project, team, or organisation are key to increasing its use across the system.
Interest in behavioural science is quickly building, there are some great resources, tools, and guidance already out there for you to learn from and apply in your everyday practice. In addition to sharing our own resources, we have collated what we have found useful in the pages below.
We’ve split them up depending on which step in the behavioural science process you’re currently at, more details about the steps can be found here.
Please note that some of the information links included are from external organisations and no Welsh language equivalent is available. We apologise for this.
| Title | Author | Description | Resources |
|---|---|---|---|
| Behaviour Change Technique Taxonomy | UCL Centre for Behaviour Change | Details of 93 behaviour change techniques (BCTs) with labels, definitions and examples. | View webpage |
| Behaviour Change Techniques Taxonomy Training | UCL Centre for Behaviour Change | Training on the behaviour change technique taxonomy | View webpage |
| Behavioural Diagnosis – Selecting implementation types | Behavioural Science Unit | A practical, interactive tool to help you consider which implementation types may be the most appropriate for delivering your chosen intervention. | View resource |
| EAST Framework | Behavioural Insights Team | Information on how to make behaviour change easy, attractive, social and timely (EAST). | View webpage |
| Improving health and wellbeing: A guide to using behavioural science in policy and practice (Behavioural Science Unit) | Behavioural Science Unit | A guide for practitioners and policy makers explaining how behavioural science can be used and applied in practice | View resource |
| Theory and Techniques Tool | UCL Centre for Behaviour Change | An interactive resource to understand the links between behaviour change techniques (BCTs) and their mechanisms of action (MoAs). | View webpage |