Improving health and wellbeing: A guide to using behavioural science in policy and practice
A guide for practitioners and policy makers explaining how behavioural science can be used and applied in practice
Responding to the climate crisis: Applying behavioural science
A guide designed to support policy makers and professionals use behaviour science to create effective interventions to respond to the climate crisis
Developing Behaviourally Informed Communications
An interactive tool to help you take a behaviourally informed approach when designing your communications
Cost of Living Crisis in Wales; Applying Behavioural Science
An infographic explaining how COM-B can be used to increase access to services
Deciding on a target behaviour and target population tool
A practical, interactive tool to help you consider and define your target behaviour and target population, as you create a ‘behavioural specification’
Behavioural Diagnosis: How to collect behavioural insights
A practical, interactive tool to help you develop a systematic understanding of the influences of your target behaviour, in your target population.
Exploring factors influencing the application of behavioural science within public health practice across Wales: A summary report
A report into the exploration of factors influencing the application of behavioural science within public health practice across Wales
Behavioural Diagnosis – Mapping insights and selecting intervention functions
A practical, interactive tool to help you consider which implementation functions may be the most appropriate for delivering your chosen intervention.
Behavioural Diagnosis – Selecting implementation types
A practical, interactive tool to help you consider which implementation types may be the most appropriate for delivering your chosen intervention.
Behaviour Discovery Tool
A practical, online tool to walk you through the essential considerations to understanding and influencing behaviours that may be at play in your better-health issue.
Identifying and Applying Behaviour Change Techniques
A practical, interactive tool that introduces Behaviour Change Techniques, considered to be the ‘active ingredients’ of behaviour change interventions. The tool walks you through how to identify and deliver Behaviour Change Techniques, drawing on the COM-B model and Behaviour Change Wheel.
Evaluating Behaviour Change Interventions
Written in collaboration with the Central Evaluation Team and Public Health Wales, this is a practical and interactive tool that identifies key points to take into consideration when you’re planning how to test and evaluate your behaviour change intervention.
Using Behavioural Science to improve and protect health in Wales
This tool is designed to capture case studies of how behavioural science has been used to optimise that impact.
Behavioural Science in Practice and Policy
In order to effectively change climate-related behaviours, we must be clear and specific about the behaviour that we’re hoping to change, understand the barrier(s) and/or faciliator(s) to the target behaviour, and implement a broad range of interventions to address and/or enhance the identified barrier(s) and/or facilitator(s). Using household recycling as an example, the purpose of this case study is to show how applying behavioural science can help to identify and implement a range of different intervention types that can help to effectively address behavioural determinants and influence behaviour.
Public Health Wales Behavioural Science Unit’s impact across the public health system: A realist ripple effects mapping evaluation
This report highlights key themes to progress including relationship-building, capability development, and the practical application of behavioural science in policy and practice. As a crucial approach to improving health outcomes and reducing inequalities, behavioural science can help optimise policy, services and communications to support delivery of the Public Health Wales Long Term Strategy. This realist ripple effects evaluation provides key recommendations to drive continued impact.
Behaviourally Informed Communications Initiative (BICI): Development and Implementation Report
The Behaviourally Informed Communications Initiative launched in June 2024, with over 35 stakeholders from a range of different teams brining a piece of communication to optimise by applying behavioural science. This report includes information about how the initative was developed and delivered, including process evaluation insight from cohort attendees and two case studies.