The Behaviourally Informed Communications Initiative (BICI) first launched in 2024, with 30+ attendees from a range of different teams bringing a piece of communication to optimise using behavioural science. This collection of case studies helps to outline the real-world application of BICI – including work from screening teams, vaccination teams, as well as Greener Primary Care and Primary Care.

Authors: Alice Cline, Ashley Gould
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