This guide for practitioners and policy makers provides a brief introduction to behavioural science and a step-by-step process for developing behaviour change interventions – whether policy, service or communications. It’s designed to support topic-matter experts to optimise their interventions – helping to ensure we more often ‘get what we aim for’. Improving health and wellbeing: a guide to using behavioural science in policy and practice

Authors: Robert West, Ashley Gould
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