Behavioural Science in Action: BeSci Unit @ Public Health Wales Progress to Impact 2025-26

This impact report is for Public Health Wales staff, and stakeholders working across the wider public health system in Wales. It sets out the range of work which the Behavioural Science Unit has undertaken over 2025-2026, focusing on how the Unit is progressing against the areas outlined in the Behavioural Science Enabling Plan for Wales. It acknowledges the partners who have worked with the Unit, provides insight for those that are considering future collaboration, and reflects on the contribution of collective activities towards the routine application of behavioural science for better health and equity.

Authors: Jason Roberts, Jennifer Thomas+ 8 more
, Jonathan West, Ashley Gould, Nicky Knowles, Alice Cline, Melda Lois Griffiths, Paulina Kuczynska, Khudayja Datoo-Jaffer, James Smolinski

Behavioural Science In Action | BeSci Unit @ Public Health Wales | 2024-25 Review

This report is for the staff, teams and services in Public Health Wales, and the wider public health system in Wales. It sets out the range of work which the BSU has undertaken over the last year, with a spotlight on some of our key activities. It acknowledges the partners who have worked with us, provides insight for those that are considering working with us and, reflects on our impact as well as delivery.

Authors: Jason Roberts, Jennifer Thomas+ 2 more
, Jonathan West, Ashley Gould

Bitesize BeSci | February 2025 | Issue 02

The second issue of the Bitesize BeSci e-bulletin features case studies and resources that look at the benefits of interdisciplinary and collaborative working when applying behaviour change interventions.

Authors: Jason Roberts, Jennifer Thomas+ 2 more
, Ashley Gould, Jim McManus

Behavioural Science in Policy and Practice: Household Recycling

In order to effectively change climate-related behaviours, we must be clear and specific about the behaviour that we’re hoping to change, understand the barrier(s) and/or faciliator(s) to the target behaviour, and implement a broad range of interventions to address and/or enhance the identified barrier(s) and/or facilitator(s). Using household recycling as an example, the purpose of this case study is to show how applying behavioural science can help to identify and implement a range of different intervention types that can help to effectively address behavioural determinants and influence behaviour.

Authors: Alice Cline, Jason Roberts

Bitesize BeSci | November 2024 | Issue 01

This series includes practical resources to help support you when applying behavioural science to your work. Inside, you’ll find a range of case studies, resources, tools and guides to help put behavioural science theory into practice and optimise the outcomes of your work.

Authors: Jason Roberts, Jennifer Thomas+ 2 more
, Ashley Gould, Robert West