Resources

Behavioural Science in Action: BeSci Unit @ Public Health Wales Progress to Impact 2025-26

This impact report is for Public Health Wales staff, and stakeholders working across the wider public health system in Wales. It sets out the range of work which the Behavioural Science Unit has undertaken over 2025-2026, focusing on how the Unit is progressing against the areas outlined in the Behavioural Science Enabling Plan for Wales. It acknowledges the partners who have worked with the Unit, provides insight for those that are considering future collaboration, and reflects on the contribution of collective activities towards the routine application of behavioural science for better health and equity.

Behavioural Science Community for Wales Survey 2025

An Infographic summarising findings from the Behavioural Science Community for Wales survey. This includes insights into the types of stakeholders who comprise the Community, reasons for engagement, and how this translates into impact.

Bitesize BeSci February 2026 | Issue 06

The sixth issue of the Bitesize BeSci e-bulletin features advice, case studies and resources on developing behaviourally informed communications.

Bitesize BeSci December 2025 | Issue 05

The fifth issue of Bitesize BeSci features advice, case studies and resources on building behavioural science capability within teams and organisations.

Better Health Through Behavioural Science: An Enabling Plan for Wales

This plan describes a route map of important actions that can secure the conditions to enable the more routine and systematic use of behavioural science in services, improvement and innovation, communications, policy and systems approaches that that are aiming for better health and wellbeing.

Developed with a technical and strategic advisory group, and input from our Behavioural Science Community for Wales, the plan draws on regional and international approaches to behavioural science application in health and wellbeing, and describes how, through applying behavioural science in our work, we can get what we aim for more often, and in doing so realise a behavioural dividend that optimises our impact for better health and equity.

Using Behavioural Science to Tackle Health Inequalities

This spotlight feature blog explores the critical challenge of designing health interventions. It introduces key behavioural science concepts and showcases how the BSU is supporting the application of them, along with reference to a suite of resources to support more equitable public health action.  

Behavioural Science In Action | BeSci Unit @ Public Health Wales | 2024-25 Review

This report is for the staff, teams and services in Public Health Wales, and the wider public health system in Wales. It sets out the range of work which the BSU has undertaken over the last year, with a spotlight on some of our key activities. It acknowledges the partners who have worked with us, provides insight for those that are considering working with us and, reflects on our impact as well as delivery.

Identifying and Applying Behaviour Change Techniques

A practical, interactive tool that introduces Behaviour Change Techniques, considered to be the ‘active ingredients’ of behaviour change interventions. The tool walks you through how to identify and deliver Behaviour Change Techniques, drawing on the COM-B model and Behaviour Change Wheel.

Evaluating Behaviour Change Interventions

Written in collaboration with the Central Evaluation Team and Public Health Wales, this is a practical and interactive tool that identifies key points to take into consideration when you’re planning how to test and evaluate your behaviour change intervention.

Behavioural Diagnosis – Mapping insights and selecting intervention functions

A practical, interactive tool to help you consider which implementation functions may be the most appropriate for delivering your chosen intervention.

Behavioural Diagnosis – Selecting implementation types

A practical, interactive tool to help you consider which implementation types may be the most appropriate for delivering your chosen intervention.

Behavioural Diagnosis: How to collect behavioural insights

A practical, interactive tool to help you develop a systematic understanding of the influences of your target behaviour, in your target population.