This social innovation narrative presents how the Violence Prevention Team and Behavioural Science Unit collaborated on the development of an implementation plan for the Wales Without Violence Framework (2023). By applying behavioural science—and specifically the COM-B model—the Violence Prevention Team worked with professionals across sectors to explore what supports and influences their ability to embed the framework’s nine principles of violence prevention into everyday practice.
The article outlines key insights into the behaviours, barriers, and facilitators identified by practitioners, and highlights how understanding capability, opportunity, and motivation can strengthen the adoption of a public-health approach across sectors. It also reflects on how this process helped the Violence Prevention Team clarify its role within the wider prevention landscape in Wales, supporting more effective coordination and resource use.